Cape Town Cycle Tour - Pick n Pay Activations

An eight-day celebration of all things cycling

With the 42nd running of its world-famous cycling tour as its crescendo, the 2020 Cape Town Cycle Tour Lifecycle Week began with the Junior Tour on Sunday 1 March and continued with the Expo and Registration at the Cape Town Stadium, and culminated in the largest timed cycling race in the world.

WorldSport was tasked on behalf of Pick n Pay to create and manage bespoke activation and brand experiences during the Life Cycle Week.


Cape Town Cycle Tour Junior Tour

Something special for the mini cyclists!

The three routes, all within the Cape Town Stadium Precinct, offered budding little bike riders the opportunity to experience cycling in a safe and controlled environment.

For this activation Pick n Pay had a simple range of breakfast options and snacks on offer, with a focus on Grab & Go items.


Expo & Registration

The 30th annual Expo was held at the Cape Town Stadium for the third time and was filled with exhibitors from within the cycling industry and beyond.

108 exhibitors (179 stands) welcomed more than 37 000 visitors over the three days.

To create a Pick n Pay food presence throughout the expo, the well-know “Main Food Hall” was supplemented with two Grab & Go stands as well as the Pick n Pay Burger Truck which sold its famous burgers and boeries just outside the Expo exit point.


Race Day – Start Hospitality

Key event stakeholders enjoyed a VIP Hospitality experience set up next to the start line, courtesy of Pick n Pay. A simple yet scrumptious breakfast menu showcased some of the latest Pick n Pay offerings.

Raymond Ackerman, Suzanne Ackerman-Berman, Mayor Dan Plato, Premier Allan Winde, Alderman JP Smith, and Dave Bellairs where all present to fire the start gun.


Race Day Finish Village

The Pick n Pay Food Point offered a variety of the latest Pick n Pay offerings – from pizza, boerie rolls, and fish and chips, to salads, snacks, and soft drinks.

Pick n Pay also hosted corporate clients (cyclists and non-cyclists alike) in a private hospitality facility in a prime position within the village.



Junior Tour Participants


Lifecycle Expo Exhibitors


Lifecycle Expo Attendees


Commercial & Client Service

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Production & Branding

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Project Delivery

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Spatial Planning & 3D Modelling

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