Pick n Pay Wine Festival Constantia

A perfect pairing of food and wine.

WorldSport created a world-class Pick n Pay Wine Festival and premium Pick n Pay food experience that rewarded local wine-buying Smart Shoppers for their loyalty to Pick n Pay and educated them on the latest in-store offerings, to cement brand loyalty and assist with store sales.

The Constantia Wine Festival offered 10 Constantia wine varietals for attendees to sip and savour at their leisure, paired with live entertainment and unique engagement points, as well as showcasing an incredible Pick n Pay Fresh Promise winter food range via food tasting stations and a Harvest Table.

Each station offered the latest Butcher’s, Bakers, Deli, Dairy, Fishmongers and Chef’s promises. All products on offer at the event could be purchased in-store and Smart Shoppers were further rewarded with a discount voucher to encourage in-store sales.

THE NUMBERS

000

Event Attendees

00

Participating Wine Farms

WORLDSPORT SERVICES DEPLOYED

Commercial & Client Service

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Project Delivery

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Production & Branding

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Spatial Planning & 3D Modelling

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